Nuestra Historia

As a restaurant industry veteran, Javier Garcia has mixed more than his share of micheladas from behind the bar. With his wife and Big Mich co-founder Nathalie’s encouragement, he quit his job in 2017 and used his last paycheck to start hand-blending micheladas in their home basement.

It was a leap, right, to tell your wife I want to quit my job and sell tomato juice, you know, on the streets. — Javi

The word spread quickly, and the increasing demand allowed them to officially launch Big Mich 2017 selling to local liquor stores. Big Mich’s main ingredient of their identity is freshness.

We went to Menards, and we bought all the mason jars they had, we then went to Costco and bought all the limes they had. That first weekend we made $1,000. So it really started with $600.